Pressure is now mounting on Ashley Madison and the company may not survive the attack.
Dr Chenxi Wang, VP of cloud security and strategy at enterprise cloud security firm CipherCloud, said: "This hack may just kill Ashley Madison. The hackers are demanding the company to shut down or face public release of the very personal details of all of its 37 million customers.
"This puts AM between a rock and a hard place if it continues to operate. It's unthinkable for any business, especially one that runs on discretion and trust, to betray its customers' confidentiality.
"Trust is essential for e-commerce to work. But already, we're seeing multiple areas where the company's credibility for trust has been broken. It claims to "invest in the latest privacy and security technologies" yet the breach uncovered extensive information - names, credit card numbers, nude photos, etc."
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