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Internet of Things spectrum: Cool, hot to extreme

Divina Paredes | Oct. 22, 2015
When your fridge is network enabled, it can send you a tweet that your milk is gone. Or, can this job be better done, perhaps, by the trash bin? It will scan the empty milk container you threw out and order one for you.

Each player is equipped with a heart monitor, and the coach sitting on the sideline will be looking at his/her iPad and singling out the player with the ‘out of sync heart monitor’ to get out of the court and be replaced.

“That is pretty extreme stuff, but it is happening in this world,” he said.

Connected cars, connected drivers

At the re:Invent conference, Vogel highlighted how the automotive industry is shifting its business models using IoT.

“The car is becoming a platform for innovation,” he stated.

Dieter May, BMW: 'The car is becoming a platform for innovation'
Dieter May, BMW: 'The car is becoming a platform for innovation'

This was demonstrated by Dieter May, senior vice president, digital business models at BMW, who showed a video of a car providing remote control parking and lane control assistance.

Software and digital services are becoming increasingly important to create value for our customers, said May. “They are becoming increasingly a purchase criteria, but they are also great opportunities for us to create opportunities and capture value.”

He said the car of the future will have sensors, digital connectivity and cloud based connectivity.

As a major manufacturer of premium automobiles, BMW has 116,324 working on three brands: Rolls Royce, BMW and Mini.

Last year, it produced, for the first time, more than two million cars and generated revenues of $80.4 million.

But the industry itself is undergoing massive disruption, he said.

This shift is caused by three major trends. First is autonomous driving with its technology challenges and regulatory hurdles. The second one is the integration of the car as “a really powerful IoT device” into the digital life of the consumer in a very seamless way. The third is mobility services spreading across the globe.

He said BMW continues to develop its existing infrastructure towards an integrated architecture. It will still keep its traditional IT, but also invest in new cloud based solutions such as AWS.

“Through this bi-modal approach, we can augment the power of our infrastructure.”

Agile development is key to this as it allows for real-time innovation that cuts the development cycle for a car from several years down to four weeks.

The connected systems in the cars deliver data into the cloud, he said. We aggregate them, transfer them to the cloud digital map which is dynamically updated. The update cycles are becoming shorter and shorter and this creates pressure for more accurate digital map information.

“Data is key to the future to enable automated driving and highly sophisticated driving assistance function.

“We collect anonymous data from all our on board sensors, we upload them to the cloud services which in this case are hosted by AWS in Frankfurt. This data is sent and processed with our partners and leads to a much fresher map," he said.


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