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Investor relations management in troubled times

Trevor Clawson | Oct. 3, 2011
To say that the world's stock markets are volatile would be in an understatement. Against a backdrop of the Eurozone debt crisis, political paralysis in the US and increasingly gloomy economic news from major western economies, investors have gone into def con one mode.

But that's not to say that companies should do nothing. Professor Young says those companies that have built credibility with the markets in the good times are in a much better position to get their message across when a crisis hits.

"If you have a good reputation with investors and analysts you have an opportunity to do something effective. And it is often in troubled times that the investment a company makes in IR really pays off," Young says.

Core message

So what can be done when market conditions get choppy? The key to managing and maintaining a share price in volatile times is to have a one or two core messages that will provide assurance to investors, says Harper.


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