In a single surprising step the company put its famed sense of taste and design nous in doubt (coming after the suspect decision to put the charge port for the Magic Mouse 2 on its bottom), and simultaneously reminded everyone that iPhone battery life is generally felt to be subpar.
Is this a tacit acknowledgement that battery life is a problem for the iPhone range? Can we therefore expect the iPhone 7 to see improvements in this department as Apple looks for a more full-time and less bulky solution to the issue?
We might (battery technology is improving all the time), but this probably isn't the mea culpa some iPhone users were looking for. When discussing the new case, Tim Cook emphasised that it wasn't for everyone (at £80 you'd hope not), and that he felt that even those who did need the case would only use it in relatively extreme scenarios when power wouldn't be available for a long time: when hiking, for example.
I would agree that Apple is aware that battery life is a concern for a lot of its customers, but it knew that long before it released its battery pack. And battery life remains a question of compromises, such that increasing it always necessitates either making a device thicker, heavier or more expensive, or choosing not to make it thinner, lighter or cheaper when you could have done.
I still believe that most people would rather have a thin, relatively cheap iPhone than a fat, more expensive iPhone with an extra two hours of battery life. And now anyone who would be willing to make that compromise now has an officially sanctioned alternative: spend the extra money, make your phone fatter and uglier, and get the battery pack.
In a crazy sort of way, the ugliness of the battery pack almost makes sense as a demonstration of what drastically improved battery life actually looks like. "You want twice the battery life? Even if that means your iPhone has a massive lump on the back? Yeah, DIDN'T THINK SO."
iPhone 7 specs rumours: iPhone 7 to get 3GB of RAM
Unusually reliable Apple analyst Ming-Chi Kuo has predicted that the iPhone 7 Plus - but not the iPhone 7 - will feature 3GB of RAM, according to AppleInsider.
We weren't expecting an upgrade in this department just yet; three generations of iPhone (from the iPhone 5 to the iPhone 6 and 6 Plus) came with 1GB of RAM, and this was only bumped to 2GB last year for the 6s and 6s Plus. We expected at least one more generation with 2GB, and potentially two.
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