While one rumour suggests Apple may launch new iPhones twice a year, a counter rumour suggests that Apple is to break its upgrade cycle to make way for an all new iPhone 8 next year. This also suggests that the iPhone 7 upgrade will be a rather disappointing one, as Apple may be saving all its best features for next years model, which also happens to be the 10 year anniversary of the iPhone.
According to the Wall Street Journal, Apple is doing away with the two-year cycle for the iPhone 8, although it isn't clear if it'll keep the same yearly pattern going forward, or whether it'll go back to its older upgrade cycle. While we're usually pretty adament about Apple's upgrade cycle, we're open to this idea - rumours suggest the iPhone 7 isn't a huge redesign, and with the 10th anniversary of the iPhone happening next year, it'd make sense for Apple to do something special. Although with that being said, the thought of a much-improved iPhone in only a year's time may put some off purchasing the iPhone 7 this year.
iPhone 7 rumours: Design
Apple usually keeps the same design for two generations of the iPhone (the 4 and 4s, say, or the 6 and 6s), before unveiling a physical redesign on the next update. We expect the iPhone 7 to be fundamentally different in look and design to the two generations of iPhone that precede it.
There's another theory, though: that Apple will want to come up with a real blockbuster of a redesign for the iPhone's 10th anniversary in 2017, so this year's iPhone will be a relatively minor update in preparation for that. This got some (admittedly shaky) backing when an accessory maker told Macworld that it's making iPhone 7 cases that are virtually identical to the ones it makes for the iPhone 6s.
It's possible that Apple will use different materials to make the iPhone 7 more durable. Before the iPhone 6 and iPhone 6 Plus were unveiled there was speculation that Apple would use Sapphire glass for the display and Liquidmetal for the chassis, and two generations later Apple may be ready to unveil one or both of these upgrades.
According to the latest reports, Apple design guru Jony Ive has his eyes set on a radical redesign of the iPhone and a world apart from previous models. The bad news? This is supposed to take place with the iPhone 8, which is rumoured to be released next year, 2017. According to the Wall Street Journal, Jony Ive wants an iPhone to "appear like a single sheet of glass" and although plans change all the time, Apple does have an idea about how it could accomplish the effect.
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