MANILA, PHILIPPINES, 29 APRIL 2011 -- India's Mahindra Satyam is spreading its wings beyond the IT industry by joining an alliance of companies committed to develop systems for the automotive industry, particularly in the area of information and entertainment.
From providing global consulting and IT services, Mahindra Satyam is now looking at developing infotainment solutions for the automotive industry - solutions that marry consumer electronics with IT.
With this interest, the Hyderabad company has joined GENIVI Alliance, which brings together companies from the automotive and consumer electronics industries keen on building solutions for In-vehicle Infotainment (IVI) based on open platform.
IVI products and services include music, news, Internet and multimedia, navigation and location, and telephony.
"In-vehicle infotainment (IVI) is a rapidly evolving field and GENIVI is leading the way forward by developing reusable, open source platform comprising necessary core services required by IVI systems," said Karthikeyan Natarajan, global head and vice president, integrated engineering services business, Mahindra Satyam.
Open source development
Natarajan added that leveraging on the open source platform can reduce development cost and speed up time-to-market.
Graham Smethurst, GENIVI president, welcomed the addition of Mahindra Satyam in the group, saying the Indian company "will help us with our mission of delivering an open platform for the non-competitive portions of the IVI software."
GENIVI Alliance was founded in 2009 with members BMW, Peugeot, Intel, Delphi, ARM, Magnetti Marelli, Visteo and XS Embedded.
Other top India-based IT companies in the GENIVI Alliance include Tata Consultancy Services and Wipro.
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