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Microsoft should sell Bing, Xbox divisions, says analyst

Mark Hachman | May 30, 2013
Cash out Xbox? Give away Bing? That's one analyst's recommendation if Microsoft wants to maximize shareholder value.

Sherlund argued that Bing should essentially be handed over to Facebook or Yahoo itself, receiving traffic fees but letting another company handle the development and infrastructure. That, of course, would invalidate all the work that Microsoft has put into Bing, from social integration to recent enhancements to improve its answer-generating capabilities.

It's likely that most people wouldn't care who actually runs Bing, as long as someone actually provided an alternative to Google. But the Xbox? We suspect that legions of gamers would call foul on an Android tablet maker overseeing their favorite gaming console.


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