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Mobile messages to top 3.5 trillion this year in Asia-Pacific alone: Ovum

Computerworld Singapore Staff | Sept. 15, 2011
The number of mobile text, picture and video messages sent in Asia-Pacific (AP) will top 3.5 trillion this year, up 14 per cent from the 3 trillion sent last year, according to Ovum.

According to the report, to claw back lost market share, mobile operators should expand their messaging portfolio and add their own internet-based messaging option, taking care not to replicate exactly those already in the market place. 

Dharia added: “Simply replicating a popular third-party service won’t result in success for an operator-branded service. Operators must offer over and above a basic service, by leveraging exclusive information they hold on consumers, such as frequently called contacts.”

 

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