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Q&A with Sanjay Kapoor, Nominum: Telcos can extract unique insights

Zafar Anjum | Jan. 10, 2014
“We see telcos providing higher value to subscribers,” says Sanjay Kapoor - Chief Marketing Officer, Nominum, in this interview. “Telcos are unique because they can extract unique insights (that no one else can - even Google) to make the Internet experience for subscribers better.”

How do you see telcos evolve in the future? What will they do to increase their profitability? 

We see telcos providing higher value to subscribers. Telcos are unique because they can extract unique insights (that no one else can - even Google) to make the Internet experience for subscribers better.  We believe that telcos are starting to realize that they should be the providers of value and not just a pipe.  Nominum strongly believes that the provision of marketing analytics to drive new monetization opportunities (eg new upsell offers from third parties or 3rd party advertising) will be the main strategic move that telcos should make to drive relevance, brand loyalty and profitability.

 

 

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