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Rebranded Tech Data unveils unified offerings for partners

James Henderson | Sept. 28, 2017
New-look business groups core offerings into two primary solutions portfolios under the Tech Data brand.

Bob Dutkowsky, chairman and CEO of Tech Data. Photo via ARN. 

Tech Data has unveiled its new identity to the global channel, with the distribution giant now operating as one unified brand following the acquisition of Avnet’s Technology Solutions business earlier this year.

Designed to provide a united front for partners throughout the world, the US-based distributor will now provide a single point of entry to an expanding end-to-end portfolio of products, solutions and services.

“As we evolve our business in anticipation of what’s next, the Tech Data brand has evolved as well,” Tech Data chairman and CEO Bob Dutkowsky said.

“Today we are proud to introduce the new Tech Data and the next chapter in the history of our company. Our new global brand is centred on the proven strength of the Tech Data name and provides a unified promise of integrity, expertise and excellence.”

According to Dutkowsky, the new-look business has grouped core offerings into two primary solutions portfolios under the Tech Data brand, spanning endpoint and advanced solutions.

Specifically, Tech Data’s endpoint solutions portfolio, previously known as the distributor’s broad-line offering, primarily includes PC systems, mobile phones and accessories, printers, peripherals, supplies, software and consumer electronics.

In addition, the company’s advanced solutions portfolio includes primarily data centre technologies such as storage, networking, servers and advanced technology software, as well as converged and hyper-converged infrastructure.

Delving deeper, this portfolio also includes next-generation technologies such as cloud, the Internet of Things (IoT), mobility, security and analytics solutions.

“Tech Data serves as a beacon in the IT channel—central to our customers’ and vendors’ success,” Dutkowsky added.

“Our teams have highly specialised skills in next-generation technologies, extensive software and services capabilities, and the best logistics engine in the industry, all backed by a global IT system that can do anything from process the sale of a laptop to configure the most complex multi-vendor solution.

“Tech Data has become a company that delivers business outcomes—not just products—and we’re excited for the future of our company as we help connect the world with the power of technology.”

Tech Data’s next-generation technology solutions, coupled with services offerings, include lifecycle, CRM, integration and supply chain services, spanning both endpoint and advanced solutions portfolios.

Going forward, Dutkowsky said Tech Data will continue to go to market with three specialised solutions: Datech Solutions, Maverick AV Solutions and Global Computing Components.


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