Angry Birds publisher Rovio is seeking to cash in on a Chinese theme park that has created a real-life Angry Birds game without the company's permission.
The Window of the World theme park, located in the Chinese city of Changsha, opened the new game this month, calling it "The Real Version of Angry Birds". The game allows visitors to catapult bird-shaped balls at targets with an actual slingshot. The iconic cartoon characters from Angry Birds are also used in the promotions for the game.
"The game did not receive any authorization from Rovio," said Daisy Yang, a spokeswoman for the company's China business. Rovio said it learned of the theme park game from recent media reports.
An employee with the theme park claimed it had already received permission from Rovio's Chinese representatives, and that the two parties were in discussions about a long-term partnership. The theme park's Angry Birds game, which will run until the end of the month, was created as a way to help players release stress, he added.
Partnering with the theme park fits into Rovio's strategy to not only expand the presence of its Angry Birds game in China, but also sell more merchandise around the game.
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