SINGAPORE, 3 MAY 2011 - News of Osama bin Laden's death saw an almost immediate spike in domestic and international SMS traffic both in the US and in Asia Pacific, according to Sybase.
The traffic surge was high specifically in Singapore, Australia and New Zealand (ANZ), Thailand and Indonesia, the company reported.
The data was collected by Sybase 365 that provides mobile messaging and mobile commerce services. The company used the combination of Sybase IQ and Sybase 365 Operator Analytics.
"As the news was broken by Former Secretary of Defense Donald Rumsfeld's current chief of staff, Keith Urbahn on his Twitter account, SMS traffic in the U.S. spiked 18 per cent in less than 30 minutes as people informed each other and tuned into the major TV networks covering bin Laden's death," said a Sybase spokesperson.
However, the most significant uptake occurred in the Asia Pacific region, specifically in Singapore with an 85 per cent increase in SMS around the topic, as it was daytime when people learned of the news, the company stated. This was followed very closely by Australia and New Zealand which reported a 53 per cent increase and Thailand which reported a 44 per cent increase in SMS around the topic of Osama's death.
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