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Singapore’s Newstead introduces multi-brand electronics concept store

Anuradha Shukla | Sept. 19, 2011
Provides a comprehensive consumer-centric experience with the launch of Digital Style.

Singapore's Newstead Technologies has unveiled its first multi-brand electronics concept store that provides a comprehensive consumer-centric experience.

Started in 1999 with a single store at Sim Lim Square, Newstead has more than 40 outlets all across Singapore today.

The company has now unveiled Digital Style- its new store at Funan DigitaLife Mall, #03-32- to deliver a brand new retail experience.

Newstead Technologies features the complete range of consumer electronics products under six categories of Entertainment & Media, Gaming, Home Computing, Mobile Communications, Office & Professional and Ultra Mobile & Business.

The company has categorised products thoughtfully according to their functions and specifications, and has kept consumers' needs in mind while doing so.

Trained staff

Newstead Technologies has trained the staff of Digital Style in the various product categories and these professionals are able to provide personalised advice to those who step into the store.

The newly launched store is specially designed to allow shoppers to easily try out products at the kiosk.

Looking forward, Newstead Technologies plans to open another five Digital Style outlets in Singapore in the coming three years.

"With over 13 years of retail experience in Singapore, we recognise that consumers are buying differently today. For example, today's consumers buy a laptop that match their preferred lifestyle needs such as gaming or mobility," said Evelyn Chua, business development and marketing manager of Newstead Technologies.

"We see the need to fill that gap in the market with a store like Digital Style, that is a purveyor of lifestyle IT products. Very simply, Digital Style is your personal shopper that helps pick up the best products that suits your lifestyle needs."


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