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The PC industry joins forces to promote PCs in a new, mildly cringey ad campaign

Mark Hachman | Oct. 16, 2015
"PC does whaaat?"

While the video ads themselves aren’t bad, the repetition of the phrase “PC does whaaat”—well, it’s a bit cringe-worthy. The ads themselves are relatively innocuous, promoting a single feature per ad. They seem to be deliberately shying away from the sort of “Oh my god, it can do that?” tone that Apple has deliberately set into something more playful and fun. Time will tell, of course, as to whether that’s the right approach.

Our take: While the tone and content of the ads—lighthearted and fun, colorful and active—set a distinct, uniquely PC tone that’s in keeping with the Microsoft Windows motif, the “PC does whaat?” line seems headed for meme status, and not in a good way. But maybe we're just cynical, too. What do you think? (And just for the record, no, we do NOT prefer Apple's ads at all.)


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