6. Smart Computers
We have smart phones, but our PCs aren't taking advantage of their own inherent processing power - and as a result they're not keeping up. TNS predicts that a new generation of smart computers will become the command centre for the smart home.
7. The beginning of the end for search ads?
The power of search engine giants such as Google and Baidu stems from the fact that people seeking information online are obliged to look at pages of search results - where they form a highly targeted audience for search advertising. TNS predicts that Siri, Cortana, and other virtual assistants could provide the first major disruptive challenge to the search engine business model.
8. Windows - the comeback kid
Based on our China data, Windows tablets' growth in share-of-time is outpacing iPad and Android tablets. We could be seeing the emergence of a more productive, task-oriented, and revolutionary tablet device, which will steal share from those current models which primarily meet entertainment needs. TNS predicts that it's no longer a question of if Microsoft will catch up with mobile devices; it's just a matter of how quickly.
9. Home security: the next killer app
Confident technology buffs already have all the wifi-enabled cameras, sensors and remote viewing technology they need to keep watch on their homes, but the average consumer doesn't want the hassle of building such solutions themselves. TNS predicts that the next billion-dollar opportunity will be in the home security arena, waiting for a beautifully packaged and intuitive solution to protect consumers' home and family.
10. Mobile privacy
Mobiles are the most intimate device that people own - and yet those people's mobile lives are currently visible to anyone glancing over their shoulder. TNS predicts that a privacy-enhancing display that is only visible to those holding a device is likely to represent a far more attractive upgrade option.
Commenting on the trends, Chris Bonsi, CEO TNS Greater China said, "People's interest in - and desire for - new technology and gadgets is based on what it is that they really want to do - or 'jobs to be done'. There are real needs that cry out to be addressed. All technology companies seek to drive competitive advantage through innovation and taking a more customer-led - based on 'jobs to be done' introduces new opportunities."
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