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Trump, Rich Dad's Kiyosaki put twist on e-book marketing

Marc Ferranti | Oct. 7, 2011
Donald Trump has trained his eye for promotion on e-books, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional book-signing ceremony for newly published works.

Nevertheless, new technology is making it easier than ever for publishers to quickly produce e-books for all the various devices out on the market platforms, and to offer a variety of new features, Adams said.

"HTML 5 readers will be able to mirror the beautiful sort of pictures you see in traditional print books," noted Adams. HTML 5 will also allow publishers to write to only one format for all HTML 5 e-readers, she said.

That is bound to help e-publishers. "Formatting for all the different devices on the market can be tedious," said Rich Dad's Caniglia.


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