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Visa rolls out new concierge mobile app in Singapore

Nurdianah Md Nur | Sept. 22, 2017
Visa's affluent cardholders in the republic no longer need to dial a hotline or email a concierge service provider to engage their services, thanks to the new mobile app.

visa concierge mobile app logo
Screenshot of the Visa concierge mobile app logo from the Google Play Store

Visa's affluent cardholders in Singapore can now easily access a host of concierge services through a new mobile app.

With the Visa concierge mobile app, cardholders no longer need to dial a hotline or email a concierge service provider to engage their services. They can arrange for services such as hotel, flight and restaurant reservations on their own through the app, or chat with a customer service representative using the live-chat function to make personalised and bespoke requests.

Visa is optimistic about consumer adoption of this service. Ooi Huey Tyng (Tyng), Visa Country Manager for Singapore and Brunei, said: "Singaporeans are becoming increasingly digital, and this is even more so for the affluent segment, where three in four cardholders are digitally active using mobile apps and wallets."

"Singaporeans are [also used to] be able to order and purchase a product or service on the go.. [so we believe that] they will appreciate the convenience of accessing a multitude of services via the Visa concierge mobile app, without having to dial into a hotline or send an email," she added.

In line with this, 92 percent of the Singapore respondents of Visa's Affluent Concierge Study 2017 said they are open to trying the app to access concierge services.

Top perceived benefits of doing so include the ability to make concierge requests immediately (79 percent), and the ability to track all past and present records on the mobile app (65 percent).

Singapore is the first market in Southeast Asia where the Visa concierge mobile app is made available. The app can be downloaded from the Apple app store and Google Play store. 


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