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Which industries are benefiting from the use of VR

Chloe Dobinson | Sept. 22, 2017
How CIOs can get ahead of their competitors by using virtual reality.

Virtual reality uses
Credit: Flickr copyright Peter Hokor. 

CIOs are looking to develop new technologies which can help to transform their business strategies. 

A key digital trend in 2016 has seen virtual reality (VR) become a business tool which can be adaptable for several industries to experiment with.  2017 CIO 100 organisations Essex County CouncilArsenal FC and Sun Branding Solutions are experimenting with the use of VR over the next year to help enhance the user's experience.

CIO UK looks at how CIOs can get ahead of their competitors by using virtual reality and which industries are benefitting from this digital technology. 



Clinical CIOs have seen the biggest impact from virtual reality.

CIOs today are currently finding a difficulty in experimenting with technology in healthcare, with strict IT budgets. A CIO should communicate with fellow executives on how VR can benefit the organisation and the patient's overall experience.

Clinical CIOs are currently using VR through the use of headsets and sensors in order to develop and train medical staff to improve the healthcare for their patients. In some organisations, CIOs have implemented VR in medical schools with significant improvements in the use of robotic surgery to diagnosing a patient and also in the fields of surgery.   1x1 pixel

Most recently, St Barts Health NHS Trust recorded the first 360-degree VR brain surgery. It was recorded to help educate students while also raising awareness of neurosurgery.  The video captures the patient's procedure allowing viewers to look around the entire theatre in a 360-degree view. 

VR in healthcare can challenge the skills shortages with 65% of CIOs reporting talent retention is holding them back in digital, according to Harvey Nash.

The digital technology has given the Clinical CIOs a more realistic experience of the future in healthcare by aligning technology with the business strategy.



Travel businesses are creating new and innovative ways to help aid business growth and increase revenues.

Thomas Cook has invested in virtual reality by offering a VR helicopter tour of Manhattan while Marriott Hotels have created a "teleporter" which allows users to step into a booth while also wearing a headset to experience different locations.

British Columbia is using VR to help boost tourism and promote what the country has to offer. The Wild Within is a VR project launched by its tourism board which allows users to experience the destination through either a virtual boat ride or a hike in the mountains.


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