The use of virtual reality can impact all aspects of the travel industry with CIO 100 organisation London City Airport currently exploring VR to help experience the whole passenger journey from check-in, security to boarding.
CIOs can use VR as a platform for development within the rail industry using the technology as a chance to get ahead of their competitors.
The trend for VR has been cited by a number of CIOs with continual growth in the digital technology, and 2016 CIO member and HS2 CIO James Findley has seen the use of VR as a "key enabler" for HS2's business strategy.
"I see visualisation of the data having a big part to play in the rail industry as virtual reality matures and becomes consumed by the public."
HS2 has undertaken a strategic route to its business model, led by Findley, which can educate the next generation of engineers and apprentices.
"We've used a combination of 3D modelling, virtual reality headsets and touch screen technology to deliver a real-life hands-on learning experience", he said. "VR will upskill people from within the industry as well as those entering from other sectors in helping to solve the burgeoning skills crisis in rail."
Findley is continuing to develop on virtual reality within the business strategy; exploring opportunities around VR, AR and holographic technologies with the CIO admitting they are still yet at an "early stage" of the process at HS2.
"We are still looking at what is the best way to visualise the assets (bridges, tunnels, etc.) in enabling to get a 5D view of them, which can help HS2 to save money not just during construction but also through the full lifecycle of the railway," he said.
Retail CIOs have benefited from the use of VR changing the in-store experience and the way they interact with customers.
VR in retail has a developed a wealth of opportunities from building a brand image to creating visual experiences for its customers to help influence their overall purchasing decisions.
Virtual reality has made an impact from an e-commerce perspective allowing sellers to deliver products and services directly to the consumers' homes.
IKEA is the latest retailer to adopt this approach by implementing virtual showrooms. The VR headset allows customers to browse online while also giving shoppers the full in-store experience. What's more, customers can change the colour or design of the product to suit the needs of the consumer and visualising the furniture in their own homes.
A main priority for a higher education CIO is to deliver technology which can not only help to innovate the sector but also improve the learning of their students.
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