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Why Microsoft bought LinkedIn for $26 billion, in one word: Cortana

Mark Hachman | June 14, 2016
Know everything about your business contact before you even walk into the room.

Was that synergy really worth $26.1 billion, especially after Microsoft essentially blew $7.2 billion chasing Nokia’s handset business? Well, think about this: LinkedIn is essentially the Facebook of the business world, and the digital repository of most of the world’s resumes. You may lie to your friends about whether or not you like Journey, but very few people lie about their resumes to potential employers. And that’s information that Microsoft is willing to pay for.

 

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