Yahoo!7 and Brightcove Video Cloud recently launched a technology platform for online video consumption and monetisation in Australia.
The partnership made it possible for Yahoo!7, Yahoo Inc.’s Australian presence through a 50-50 partnership with Seven Network Limited, to deliver high-quality catch-up TV that includes long and short-form content across multiple distribution channels. Viewers using their desktops, smartphones and tablets can now experience this live video on the Yahoo!7 network.
The partnership with Brightcove allows the eight million Australians who visit the Yahoo!7 portal every month on their desktops to access premium content. This, plus the new video experience allow Yahoo!7 to connect to their users and frequently return to the network, said Grant Howie, Head of Network Products, Yahoo!7.
The partnership also allows access by Yahoo!7 to the most comprehensive and advanced features for publishing and distributing video content is made possible.
The Video Cloud Smart Player helps Yahoo!7 to maintain content accessibility using HTML5 and Flash-based devices and operating systems. This condition can be attained without the need to do away with the stability and consistency needed in advertising and analytics.
Mark Blair, Vice President for Media Solutions, Asia- Pacific, Brightcove, described Video Cloud’s rich out-of-the-box advertising integration capabilities and studio-grade DRM support as “crucial” in assisting Yahoo!7 move in the right direction.
“Broadcasters and publishers throughout the Asia-Pacific region are racing to address the multi-screen digital opportunity, and we are thrilled to help Yahoo!7 take advantage of this fast-growing market,” Blair said.
Like Yahoo!7, other major media businesses in the Asia Pacific region use Brightcove technology for digital distribution. These organisations include TVNZ, Nine Entertainment Co, NineMSN, Sony Entertainment, Foxtel, ABS-CBN, DMG Radio and Maori Television.
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