Maintaining a productive work environment is all about "developing a modern content process," says Dave White, CTO of Quark Enterprise Solutions, a company focused on delivering content automation services. Every business defines content differently, and each company needs the right technology and services from IT in place in order to maintain and encourage productivity.
But that's not typically the case, says White. Businesses typically find themselves losing time and money due to the way they manage content, corporate assets and products. Where most people might think of lost productivity as slacking employees who waste their time on Facebook all day, the real loss comes from outdated systems that simply make employees jobs more difficult -- and that's especially true around your company's internal content and assets, which will vary depending on your industry and department.
"Unless a company has been very proactive in developing a modern content process, it's almost certain they are in an unproductive cycle for their most frequent and valuable content types and process," White says.
At its most basic interpretation, White's idea of efficient "content management" can simply mean providing employees with easy access to all the digital files they need to be effective at work. That doesn't mean simply uploading it all to an intranet. White says your internal assets need to be searchable and easy to navigate in order to actually be a "value add" to the company. Otherwise, the service will just sit there, unused, while your employees instead waste time searching for the file they need elsewhere.
"Content production is often one of the last remaining areas of corporate productivity that hasn't been optimized, hence the users, tools and almost entirely manual work processes are the same as they were ten or even twenty years ago," says White.
And in this fast-paced on-demand culture, your customers expect highly tailored products, services and content as soon as possible, says White. But your employees can't deliver that if they aren't working with the latest content management technology. Before you can improve the customer experience, you have to start internally with your employee experience.
"Delivering that type of content experience simply can't be accomplished using desktop word processing and shipping mono-channel files through manual, stove-pipe processes," he says.
Andrzej Dostatni, vice president of Product Development and Delivery at IHS Markit, a company focused on delivering insights in industries like aerospace, defense and security, energy, sustainability, and technology industries, saw positive results implementing a content management system.
Dostatni says IHS grew quickly through a strong acquisition strategy, but notes that it left the business with numerous solutions for content creation and management -- everything from manual process to digital workflows.
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