"This is especially true for knowledge workers -- the very employee most engaged in the content management process -- when their work is often multi-dimensional," he says.
Dostatni attributes much of the success of a company-wide content management strategy at IHS to the fact that it automates much of the process, taking away more tedious tasks. As the system grew more successful throughout the company, employees found they could easily reuse content and repurpose it in a variety of formats -- saving time and increasing efficiency.
One solution White offers is to build a content management system with baked-in analytics. Pick something that offers tools that can track and report on trends around productivity. That way, you can review more unbiased data around company productivity to learn which initiatives work best, and which ones to abandon.
Through automation, you can also free up your workers to focus on more intensive and innovative projects. The time they spend doing manual tasks or duplicating efforts can be spent on what White calls "value-added production steps."
It's also important to consider the tools you do choose to deploy and not shift back and forth the between focusing on enterprise-wide tools and department focused tools. "We are currently in a department focus as cloud-hosted software and the promise of open, cloud-APIs for integration makes it easier for each department to choose and implement what is best for themselves," says White.
But he suggests that business leaders consider what approach will be the most effective and scalable for the company, whether it's focusing on departments or the entire business. However, for the most part, he recommends choosing tools that can work across departments, while still serving specific needs.
"It's useful to consider most cross-company, scalable and repetitive content processes -- through a content audit -- to identify the commonality and uniqueness of each area's needs. While fast and limited has short-term value, using a common base of tools means that customizing, implementing, deploying, supporting, and training can be handled by the same resources, and therefore a company can scale easier and faster," he says.
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