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How to get creative with your digital transformation strategy

Sarah K. White | Dec. 8, 2016
Science and math aren't the only skills you need to develop a technology strategy. Dreaming up the next big advancement also requires a healthy dose of creativity.

"SAP's digital transformation started in 2010 when we realized that our traditional business model was not sufficient to drive value for our stakeholders, deliver agile innovation to our customers, grow our market share and profit, stay relevant for our ecosystem, and keep our workforce engaged," says Bouhdary.

SAP chose a starting point to focus on -- customer needs -- and after evaluating what their customers wanted they determined that a cloud-based model could deliver "more agile and lower-cost architecture." Bouhdary says they also decided they would need to offer a modern, consumer-grade interface so that it would be easier to adopt new technology faster moving forward. Now the company has shifted from one business model that focused mainly on products to four business models that are constantly running alongside one another.

Digital complexities

As technology upheaves traditional business, it's also increasing the complexity of staying competitive. Bouhdary says that businesses are now focused on how to "drive revenue growth, enhance customer experience, increase productivity and manage risk," instead of just one or two major objectives. And it's only going to get more complex in the coming years as technology continues to advance -- but those same advances will also likely bring new business solutions.

Gartner predicts that in 2017, some of the biggest technology trends in the enterprise will be advanced machine learning, augmented reality and intelligent apps. While these technologies are complex, Bouhdary says they will also help simplify some of the complexities by driving innovation.

"It is time for fresh thinking to manage complexity and reimagine everything -- processes to deliver innovative products and services, manage assets, manage risk real-time, and optimize profitability at a transactional level," he says.

In the future, augmented reality and machine learning might help automate certain tasks or simplify them for workers, making it easier to adopt new technology. But it will take a creative eye to figure out how to leverage these new technologies in a way that helps your business thrive.

Dell's Digital Experience Studio

Sapra says that Dell Digital Business Services understands how overwhelming it can be for businesses to tackle digital transformation, which is why they help businesses plan for digital transformation with a proprietary 5-R methodology. They consider a business' objectives to create long-term plans that include IT strategy, enterprise architecture, change management plans, business processes and risk management requirements.

"Many organizations have to first understand what is truly possible with digital before they can determine what the best path forward is for them," says Sapra.

To take it even one step further, Dell introduced the Digital Experience Studio, located in its Plano, Texas, headquarters. There businesses can visit to experience real-world applications of different technologies in the enterprise. There are hands on demonstrations of business technology they may want to deploy and they can try it out in a risk-free situation.


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