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How to get creative with your digital transformation strategy

Sarah K. White | Dec. 8, 2016
Science and math aren't the only skills you need to develop a technology strategy. Dreaming up the next big advancement also requires a healthy dose of creativity.

"In our center, customers can experience all aspects of digital transformation starting from hands-on concept design and realization, real time journey maps and associated touchpoints, Internet of Things and usability testing and mobility, as well as digital marketing and social media listening and analytics," he says.

It's all about building a creative approach to digital transformation that doesn't seem as overwhelming. Sapra says that businesses need to "adopt a start-up mentality" when approaching technology -- "fail fast and reward failure." You can't let the fear of failure hold back progress, instead, embrace digital transformation and learn from every mistake.

"Most companies are optimized to execute and solve a stated problem. Creativity is about finding the problem worth solving. An absence of a scalable creative framework encourages incremental innovation in lieu of disruptive innovation. As companies strive for disruptive innovation, they must find ways to inject and scale creativity across their organizations," says Bouhdary.


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