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Sony chief haunted by dark shadow

Dominic Rushe (SMH) | May 12, 2011
In the autumn of his career, Sony's British-born chief executive is beset by rivals and crises.

Chairman, chief executive and president for Sony Corporation of America Howard Stringer.

Chairman, chief executive and president for Sony Corporation of America Howard Stringer. Photo: Reuters

In the autumn of his career, Sony's British-born chief executive is beset by rivals and crises

Later this year, an army of men in tights will take on the forces of darkness across the world's cinemas screens. And Sir Howard Stringer, Welsh-born boss of media and electronics giant Sony, could really do with the services of a superhero. Beset by a global hacking catastrophe unleashed by unknown forces, he should be calling for the services of Spider-Man, a hero who has pulled Sony out of trouble before. Instead, he's left pinning his hopes on the Smurfs.

Hollywood is gearing up for a clash of the titans at the box office. Thor has just opened; X-Men: First Class, Green Lantern and Captain America will follow. But the next film in Sony's Spider-Man franchise won't be out until 2012; instead, Sony will enter the fray this year with a 3D cartoon based on a team of diminutive blue-skinned adventurers from 1980s TV. Hollywood-watchers are expecting it to bomb. But even if it does, it will be the least of the 69-year-old's problems.

 

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