RIM's smartphone share will decline into 2015, mainly due to competition in the consumer and business markets. RIM's share in 2011 will be 13.4%, dropping to 11% in 2015, Gartner said.
Cozza predicts that two-thirds of the 1.1 billion smartphones sold in 2015 would cost on average no more than $300. The smartphone will "have been finally truly democratized" by 2015, Cozza said.
Lower cost smartphones are an important theme behind Gartner's overall forecast, with mid- and lower-cost smartphones driving Windows Phone sales into second place in 2015, and somewhat higher average costs pushing iPhone into third place that year.
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