Cook agreed: “People like things they can do now, not just think about. I’ve been thinking about The Jetsons since I was a kid. But occasionally you want The Jetsons to come to reality. That’s what Apple is so great at: Productizing things and bringing them to you, so you can be a part of it.”
That’s why Apple’s AI efforts are subtle, for now. Siri’s expanded powers and facial recognition in Photos are two examples coming to iOS and macOS this fall. But expect big things down the line, especially if Apple keeps acquiring machine learning and artificial intelligence startups like its recent $200 million purchase of Seattle-based Turi.
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