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Apple’s iPhone 5: Reactions from Asia

Zafar Anjum | Sept. 13, 2012
Ovum believes it will take more than iPhone 5 to knock Google off the top spot in the consumer technology war

What will it mean for businesses?

Talking from the enterprise perspective, Blue Coat's senior director of Product Marketing, Mark Urban, had this to say on the new phone: "The iPhone has really put businesses on the defensive.  It's a case where consumer IT is driving business, and businesses are trying to figure out what to do.  Leading companies are utilising iPads and iPhones to be more mobile, more flexible, but the majority of businesses are in reaction mode."

What will be the effect of iPhone's popularity for the enterprises? "Some estimates predict Apple will sell 10 million iPhone 5s in the weeks following the announcement," said Urban. "Our conservative estimate is that each device has the potential to contribute 15GB of traffic to the corporate network. That hits the bottom line for businesses and in some cases can mean a doubling of telecom service budgets and disruption to business processes."

"Businesses need to balance the demand for access to the corporate network against the impact those devices have on the network," he said.  "By being able to differentiate business applications and prioritise them, businesses have the breathing room to embrace personal devices without breaking the bank."



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