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ASUS Eee Pad Transformer launched in Singapore

Zafar Anjum | May 4, 2011
The Transformer brings the perfect tablet solution to South-east Asia, says Asus.

Asus Transformer

SINGAPORE, 4 MAY 2011 - Asus launched its Android-based tablet Eee Pad Transformer in Singapore on 29 April.

Asus is a consumer notebook vendor and the maker of the world's best-selling and most award winning motherboards.

The Asus Eee Pad Transformer is a 10.1-inch touchscreen tablet that has Google's Android OS (Google's Android Honeycomb) on board and Nvidia Tegra 2 dual-core processors inside. The device is named after its ability to transform into a laptop from a tablet. The screen comes off the full-sized keyboard. The screen part is thinner than an iPad, at 12.98 mm, and the device offers Flash video and full HD multimedia Playback capability.

"Consumers will delight in using its uniquely designed full-sized QWERTY keyboard docking station, which offers two USB slots, SD card reader, and extends the battery life up to 16 hours," said Bernard Wen, business operation manager, Asus. "Positioned as a highly versatile mobile solution for entertainment, social communication and mobile productivity, pre-order sales opened on 18 April. Consumers snapped up all 100 pre-order units within three hours, with 3 units sold in every 5 minutes."

"We believe that the Eee Pad Transformer will inspire new possibilities to the way consumers use mobile devices, beyond tablets, for work and play," he said.

Unique features

The device has an IPS panel, made from a durable, scratch-resistant glass that is viewable at angles of up to 178 degrees, and producers a crisper and more accurate colour range by up to 50 per cent compared to other tablets in the market. The built-in SRS Sound technology provides users with a 3D stereo audio experience with maximum bass response and a wide sound field from its discrete speakers housed in the 12.98mm thick frame that weighs only 680g. The Transformer comes with a 5MP rear and 1.2MP front facing camera that can shoot and record videos which can be played back in video on HDTVs via a mini HDMI output port.

Preloaded on the Transformer is Polaris Office 3.0, a professional Mobile Office Solution which enables users to edit various types of office documents including documents (.doc), spreadsheets (.xls) and presentation (.ppt) files, turning the Transformer into a mobile warrior at work. The Transformer turns into a versatile media hub with a touchpad, 3.5mm audio jack, two USB ports as well as a built-in SD Card reader for easy file sharing and storage expandability. The docking station also extends the otherwise 9.5 hours of battery life to 16 hours, said an Asus spokesperson.

Unlike the Apple's iPad, the Transformer supports Adobe Flash. Together with the ASUS' Waveshare Interface, the Transformer hosts a variety of unique applications such as MyNet, MyLibrary, MyCloud, and more. MyNet wirelessly steams digital media within home network devices so HD videos or music can be played on such devices such as a HDTV, or desktop PCs from the Eee Pad Transformer. MyLibrary is a one-stop solution to browsing the profiles of downloaded books, magazines and newspapers. MyCloud provides easy access to digital content such as music, videos and files from the cloud anywhere, anytime. Users can also use MyCloud to remotely access and control any PC or Mac system, applications and files, extending the versatility of the Eee Pad Transformer experience. 


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