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BlackBerry’s enterprise strategy in Asia

Zafar Anjum | March 28, 2013
In this exclusive interview with MIS Asia, Scott Totzke, senior vice president for BlackBerry Security, talks about the smartphone maker’s enterprise strategy, the effect of BYOD and regaining market share in Asia.

You may interact with the same person personally through Facebook or Twitter, as well as professionally through email but BlackBerry Balance figures the differences out and separates that data behind the scenes. We make the steps to protect your personal information so you don't accidentally take Facebook information and send it out to a global distribution list in the company, and you don't take corporate information and paste it into your Twitter or Facebook by mistake.

There's built in data leakage protection but the elegance of the user experience means that everything is unified in a single view. This makes it completely simple for the user to go about their business, whether it's their personal life or their professional life and it all shows up in one place; the BlackBerry Hub. Once you get that, your work and personal life just flow together.

What about compatibility with existing mobile platforms like Apple's iOS and Android? Will RIM enable BlackBerry apps to work on them?

As part of our enterprise mobile management strategy we're enabling Android and iOS devices to connect to BES 10. It means that IT admins can handle MDM for iOS and Android devices through the same management console used to manage BlackBerry devices.

We are also planning to increase the amount of support BES 10 offers iOS and Android users by providing them with a dedicated workspace on their devices where corporate data can be securely kept. This upcoming feature, called BlackBerry Secure Workspace, can be accessed on Apple iPhones by selecting an app on the home screen and logging in using a PIN code.

What is Blackberry doing to regain market share in Asia Pacific by evoking its commitment to security?

Security is something that's universal. I have the great privilege of travelling around the world and talking to government and enterprise customers about their security concerns. In enterprise today, it boils down to managing the diversity of devices and dealing with the BYOD trend.

You could change a customer name and city and they'd face the same challenges in New York or Jakarta, or Singapore or Beijing. Current security trends are universal and come back to having a fantastic user experience where consumer electronics meets enterprise security requirements, which is what the BlackBerry 10 platform and BlackBerry Balance is all about.

This gives the IT admin a really simplified mechanism to manage the diverse portfolio of devices. BES 10 gives you a behind the firewall management capability and we tie all of that together with our global network of 650 carriers in 175 different countries that facilitates real-time delivery of data no matter where you are in the world.

 

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