The new iPhones do something remarkable: They leapfrog last year's models in every measurable and meaningful way while rocketing to the top of the smartphone performance wars. In other words, if cutting-edge technology, high-end style and top-notch build quality are important -- and for most buyers considering an iPhone, they are -- the new iPhones hit all the marks. They also provide a stable platform with regular and predictable annual updates, so the OS fragmentation that's seen as an issue with Android devices is less of concern for iOS devices.
That may not be enough to tempt Android owners to jump ship, but the iPhone 6S and 6S Plus certainly give current iPhone owners enough new features to consider upgrading -- even if they bought a new iPhone last year.
Every year, Apple is tasked with one-upping itself. Some years represent more of a jump than others; this may be one of the best.
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