iPhone users focus on health content while Android users focus more on fitness content, according to results obtained by the first part of a study done by Opera Mediaworks.
On the other hand, the second part of the study showed that over 50% of smartphone users in the United States use their device to learn about diet, exercise or other health and wellness topics.
A press statement by the mobile advertising platform advertiser based in San Mateo, California said the study is the latest of its regular studies on the state of mobile advertising
The Opera Mediaworks press statement defined health sites and applications as the sub-category whose content focuses on medical and healthy lifestyle issues while fitness sites were defined as the sub-category whose content focuses on exercises interests and weight control.
500 million ad impressions
The press statement explained that results of the first part of its study were based on the over 500 million ad impressions served on over 400 million mobile sites and apps within the health and fitness category on the Opera Mediaworks platform.
However, results from the study's second part were based on analyses of traffic from over 49,000 unique smartphones interacting with health and fitness sites.
In the study's second part, Opera Mediaworks conducted a mobile online survey of over 2000 US smartphone consumers.
The press statement said 62 % of iPhone users worldwide were more into health; 58% were into fitness.
However, 39 % of Android users consume fitness content as against 30% who consume health content.
The second part of the study showed that while over one half of smartphone users used their devices to learn about health and fitness topics, only 22.45% did so for more than once a week.
It said 68% of US smartphone users who access sites and supplications engage diet or exercise sites.
The press statement said the greatest traffic to its Opera Mediaworks platform on health and fitness sites is provided by US users.
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