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Lady Gaga and the 'big head' effect in mobile apps

Matt Hamblen, Computerworld | June 13, 2011
It takes more than app development savvy and code crunching to get noticed in Apple's busy App Store. For app developer Appetizer Mobile, it helped to have Lady Gaga.

The globe will only appear on a person's phone reflecting the images stored on a server, though Lady Gaga's Web site is expected to take those photos for use on the star's Web site for perhaps a single day, he said.

In its initial functionality, the globe can be rotated by a mobile user, but a specific location can't be pinpointed, meaning it would probably be difficult to pair a certain fan with a definite location, aiding privacy, Edelson said.

Users will be able to flag objectionable images, which will automatically remove them for a content manager to review, Edelson said. Also, the photos will only stay live for a limited time, although that duration hasn't been decided.

Edelson said he is ready for a crush of traffic with the app's growing popularity, and will rely on a third-party cloud-based set of servers to store the images. Lady Gaga already has more than 10 million Twitter followers and 32 million Facebook fans, so the impact could be profound.

"Right now, the app is meant as a fun, promotional tool that gives Gaga fans a way to interact," he said. "They are a crazy, animated group and like to dress up, so this is a natural extension of that. "

Eventually, Edelson said he is hopeful the globe function can be adopted by companies and other organizations. They could use the concept to show places around the world where their customers are located.

"This globe concept could be extended beyond Gaga, with custom animation," Edelson said. "Static numbers are boring and people don't want to analyze numbers all the time. When we came up with the Monster Globe for Lady Gaga's promoters, they loved it."


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