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Moto X Pure Edition review: Motorola's finally found its winning formula

Florence Ion | Oct. 20, 2015
The Moto X is sold unlocked with high-end specs and you can customize it to your liking. That's a pretty good deal for US$400.

Motorola also bundles in applications like Connect, which helps you manage external devices like Android Wear watches and headphones, and Migrate, though the company plans to rid of these applications once the device is updated to Marshmallow. Also, I wouldn’t worry about when you’re getting Marshmallow with this device. Motorola may have nixed support for this year’s Moto E and the carrier versions of last year’s Moto X, but it’s had a pretty solid track record thus far when it comes to software updates on premium phones. And you won’t have to wait on your carrier.

An upgrade from its predecessor

motoxpure 0099 
The Moto X Pure Edition is great. Just great. Credit: Florence Ion

Motorola has a truly solid flagship device to throw into the ring, and though it’s not as powerful or as polished as Samsung and LG’s respective flagship devices, the Moto X Pure Edition really is a good phone.

It does feel all too familiar, however. Like Motorola’s too afraid to take the plunge into new design territory and go to head-to-head with some of its other, more flashy competitors. That’s okay for now because what the Moto X has going on works. I just hope whatever’s next is a little more extraordinary than ordinary.


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