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ShoreTel sets up in Singapore

Jack Loo | April 26, 2011
The UC specialist opens office in Asia for the first time.

SINGAPORE, 26 APRIL 2011-Unified communications vendor ShoreTel opened its Asia headquarters in Singapore last month. Computerworld’s Jack Loo spoke with Vasili Triant, managing director, APAC, ShoreTel, to find out what the company has planned for the region.

Tell us more about your presence in Asia? 

Currently, ShoreTel has approximately 16,000 customers globally, servicing over a million end users and working with 850 partners. Asia Pacific is a focal point of its global growth strategy and at the moment, we’ve got a very diverse group of customers including large scale users such as the Church of Christ, which has 10,000 end points to medium size businesses like Wallem Shipping with 300 end points in Hong Kong.  We’ve recently signed on some new Asia Pacific partners as well, such as 3D Networks, which has complete APAC coverage, ATI in Philippines, Teledata, and Ntegrator.

Singapore is a key global market for ShoreTel customers as it provides a strategic location to better serve customers and partners throughout South East Asia. Our investment in the market demonstrates our commitment to growth in Asia.

Why Singapore?

Singapore was selected as the location of ShoreTel’s Asia hub because it is a major commercial metropolis and is fast becoming the technology and IT services centre of Asia. The Singapore facility includes a fully equipped training centre as well as a demonstration suite to showcase ShoreTel’s latest UC solutions and enterprise mobility offerings. This Asia hub will draw on the resources of 27 technical and sales personnel across the region to provide resellers and distributors with the technical training, certification, and channel sales support required to continue expanding UC adoption in Asia. The Singapore office will focus on the creation of a strong distribution channel that includes new partnership developments in Singapore and elsewhere in the region.

We plan on expanding rapidly, setting up sales offices in other parts of the region like the Philippines, Thailand, India, and so on. We are continuously looking to grow our Asia Pacific employee base and, at the moment, looking to recruit another three members to our Singapore team.  We are certain that we will outgrow our current office this year.

What do you have to offer to the region?

Our purpose-built technology was designed from the ground up, without inheriting any legacy technologies or acquiring other capabilities. In terms of our product offering, our purpose-built IP architecture ensures that the system looks and behaves like a single, unified platform and is easily expanded across as many sites, or even countries.   It is flexible and scalable to 10,000 users on the one system, making it suitable for mid-sized as well as large enterprises.


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