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Video-sharing app Ocho puts your new iPhone's supersized screen to work

Caitlin McGarry | Nov. 12, 2014
The enduring popularity of Vine and Instagram video proves that people use different video-sharing apps for different reasons. Vine's six-second loops seem like they're made for comedy, while Instagram's 15-second videos are like photographs put in motion. Ocho is a new iOS video-sharing app that lands squarely in the middle with eight-second clips, but it also has a slew of features--and some high-profile partnerships--that set it apart from the pack.

The point is to offer creators a way to create bite-sized, shareable videos — emphasis on shareable.

"The long-term sustainability of a platform depends on the way it integrates with the other parts of Internet," Swerdlin said.

Ocho just launched in the App Store on Tuesday, so long-term sustainability is a ways off, but the oversaturated social media market may need one more video-sharing app after all.


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