Photo - Too Tean Lai, Secretary, Penang ICT Association
The Penang ICT Association PICTA together with the Ministry of Domestic Trade, Cooperatives and Consumerism (MDTCC) and the technology solutions provider Microsoft, have kicked off the Go Genuine campaign as the latest effort in the Malaysian state's commitment to eradicate software piracy.
PICTA secretary Too Tean Lai said the Go Genuine Campaign will also educate ICT distributors and retailers, and their employees, to respect intellectual property rights by selling only genuine software to consumers and businesses. PICTA members signed a Go Genuine pledge during the launch event to recommend and sell only genuine software to customers.
"PICTA and its members are proud to pledge their commitment to the Go Genuine campaign, which is the first of its kind in Penang," said Too. "Through this campaign, we hope to empower our members and other computer retailers and distributors with the necessary knowledge and incentives to curb software piracy and support fair trade and healthy competitive practices."
This move is another positive step in addressing software piracy for the state of Penang as well as a positive example for the rest of Malaysia, said Mohd Salleh bin Ma'amor, state director of Domestic Trade, Co-operatives & Consumerism of Penang.
"The MDTCC has always strived to create a safer digital environment for Malaysian consumers and businesses," said Mohd Salleh. "Counterfeiting and software piracy pose a real threat not just to its users, but to the entire ICT industry as a whole."
"This is why the MDTCC conducts enforcement activities to eradicate the sale and distribution of counterfeit software. Having said that, an effective approach requires collaboration among government agencies, industry partners and the private sector, which is why we support the Go Genuine Campaign and applaud PICTA's members for pledging to stop software piracy," he said.
How to recognise genuine software
Microsoft Operations regional attorney, Intellectual Property Crimes Unit, Jonathan Selvasegaram, said: "We are committed to our long term partnership with PICTA and MDTCC to stop the sale and distribution of counterfeit software."
"We take very seriously our responsibility to protect consumers and businesses from the productivity and security risks associated with counterfeit software, such as malware," said Selvasegaram. "Counterfeit software often fails to operate properly, and presents a real risk of security breaches as well as a loss of business data, reputation and cost to recover from them."
"With the Go Genuine campaign, we will work together with PICTA to build awareness on the benefits of pledging to go genuine, and with MDTCC and the industry as a whole to support enforcement initiatives against software piracy," he said.
Selvasegaram said customers should insist on genuine copies and look for genuine labels as well as the Certificate of Authenticity that Microsoft requires be affixed to all PCs on which Windows is pre-installed. For further checks after purchase, log on to howtotell.com/
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