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Welcomed recognition from competitors

Ross O. Storey | March 22, 2010
FBM Asia Digital and hard copy magazines win MPAS accolades.

At the risk of beating our own drum, it was certainly a proud moment for Fairfax Business Media Asia last week, when CIO Asia and MIS Asia magazines, and our Web portal, won a series of awards from the Magazine Publishers Association of Singapore (MPAS).

Our Web portal was chosen, by MPASs panel of independent judges from the publishing industry, as the winner of the gold award for The Best Online Magazine of the Year.

CIO Asia took out the gold for The Best Business/Finance Magazine for 2010, and also a silver for The Best Trade Magazine of the Year.

MIS Asia also won a bronze award for The Best Trade Magazine of the Year.

Our latest readership research found that subscribers spend up to one hour reading each issue of CIO Asia magazine, and 88 per cent of them share their copy with up to four other people in their workplace.

A friendly raspberry
Despite perceptions of print advertising losing impact, our select senior executive subscribers thoroughly canvass each issue and its advertising so those are some valuable eyeballs for advertisers. To those who declare that print advertising is dead, I blast a friendly raspberry!

MIS Asia, CIO Asia (plus our other titles Computerworld Singapore and Computerworld Malaysia) are unique in Asia in that they draw on the content of some 350 magazines licensed across the globe to the International Data Group (IDG) plus the extensive stable of Fairfax Media newspapers and magazines based in Australia. In turn, original articles produced by all our magazines are available to all the IDG and Fairfax Media titles, so the magazines truly have a regional and global impact.

A proud feeling
It was a great feeling to be called up to the stage several times to collect the MPAS awards in the Hard Rock Hotel, Resorts World Sentosa, last week. It was good to have MPAS, which includes our competitors across Singapore, give acknowledgement to the great team we have at Fairfax Business Media Asia. This includes our editors, writers, designers, sales team, events management people and research managers quite a squad of professionals working very hard to satisfy the needs of our senior IT executive readers and subscribers. Not that it matters, but I wonder how many of our good readers and subscribers think about the ongoing effort and commitment required to produce high quality periodicals. Awards such as those from MPAS are very welcome, but the best accolades we get are from the senior IT executives that we strive to serve. We thrive on feedback, so if you have any thoughts to share, please dont be backward in coming forward.


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